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About Daawat
World Biryani Day
Ever wondered why Biryani — a globally loved dish that brings people together with its diverse flavors and recipes — didn't have its own special day? We did. In 2022, Daawat established World Biryani Day on the first Sunday of July as a dedicated global celebration of this iconic dish.
What started as a celebration has grown into a grand global occasion — complete with Guinness World Records, ground-breaking AI innovations, Bollywood superstars, and millions of biryani lovers across the world uniting to share their love for the ultimate delicacy.
Top 6 Reasons Why Biryani Deserves Its Own Day
We know that Indians love biryani. No matter the occasion, nevermind the day of the week, biryani toh banni hai. So here are some reasons why the most loved dish in the country deserves to be honoured with its very own day.
monthly Google searches for Biryani in India
Google Trendsbiryani orders placed through Zomato in 2023
Zomatobiryanis ordered every second on Swiggy in 2023
Swiggybiryani hashtag uses across Instagram
Instagramusers chose Biryani as their very first delivery order
Debut Ordersunique regional variants — Hyderabadi, Lucknowi, Kolkata & more
RegionalExplore The Best Biryani Recipes With Daawat
Mouthwatering Recipes You Must Try for World Biryani Day
A Grand Cinematic Innovation —
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The World is Celebrating
World Biryani Day 2026
AI Co-Star Videos Created Globally
OUR LEGACY • 2022 – 2024
From A Celebration
To A Legacy
What began in 2022 as a tribute to biryani lovers has now become the world’s grandest annual celebration of this iconic dish — bringing together flavours, stories, chefs, creators, and millions of food lovers.
Where It All Started
LT Foods' flagship brand, Daawat, established the first Sunday of every July as World Biryani Day to provide a dedicated global day of recognition for this iconic dish.
- "The Great Biryani Effect" — Launched a humorous, cinematic campaign film demonstrating how a hot plate of biryani can shift moods, change minds, and bring futures together.
- 70+ Brand Collaborations — Collaborated with major food and lifestyle brands globally to spread the joy.
- Community Joy — Conducted a massive food donation campaign, distributing authentic biryani to local community schools to share happiness.
A Record-Breaking Milestone
The second edition transitioned from a national celebration into a global cultural phenomenon, scaling up the impact, participation, and prestige of the day.
- Guinness World Record — Achieved the official title for the "Largest Biryani Tasting Session" at The Grand, New Delhi, where 365 participants simultaneously tasted Lucknowi, Kolkata, and Hyderabadi Biryani.
- Curated by Vir Sanghvi — Prominent food critic and journalist Vir Sanghvi narrated the rich history, spice profiles, and cultural heritage of each biryani style during the record session.
- Biryani Champions League — High-stakes culinary battles hosted in major cities like Delhi and Kolkata to crown the finest professional biryani chefs.
A Grand Success of An Exciting Innovation
This Daawat World Biryani Day, we gave biryani lovers an experience they'd remember for years to come — an AI innovation where they got to cook alongside the legendary Chef Sanjeev Kapoor. Overwhelming participation made this the most unforgettable edition yet.
- AI-Personalized Ads with Chef Sanjeev Kapoor — A groundbreaking platform letting consumers generate personalized digital ads starring themselves alongside India's most beloved chef. Featured by Exchange4Media as a landmark campaign.
- 6 Regional Languages — Customized digital campaigns in Hindi, Kannada, Telugu, Marathi, Gujarati & Bangla to celebrate local diversity across India.
- "Mati Ke Rang" Cultural Concert — A soulful celebration featuring actor-singer Piyush Mishra, co-presented with 92.7 BIG FM.
- Global Biryani Outreach — Partnered with top restaurants in Melbourne, Sydney, and Perth (Australia) to serve authentic free biryani to the diaspora community.
THE STORY CONTINUES
A Legacy Written by Millions.
The Next Chapter is Yours.
In 2022 we celebrated. In 2023 we broke a Guinness World Record. In 2024 we cooked with AI alongside Chef Sanjeev Kapoor. Now, in 2026 — co-star with Shah Rukh Khan, the Baadshah of Bollywood, in a personalized AI-generated video. Your story. Your biryani. Your moment.
DAAWAT WORLD BIRYANI DAY • 2026 EDITION
Co-Star With
Shah Rukh Khan
The 2026 edition is bigger than ever. Generate your exclusive AI-personalized celebration video co-starring you and Shah Rukh Khan. Upload your photo, enter your details, and make history on World Biryani Day.
World Biryani Day Celebrations With The Biryani Lovers